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Press Kit - Press Release

Contacts: Susan Holden Walsh, HoldenMcClurePR, 303-449-2526
Stephanie Kelso, Z-Axis President, 303-713-0200, sk@zaxis.com
Alan Treibitz, Z-Axis CEO and founder, 303-713-0200, at@zaxis.com

FOR IMMEDIATE RELEASE

Z-AXIS REFLECTS ON THE LITIGATION COMMUNICATIONS INDUSTRY AS THE FIRM CELEBRATES ITS 20TH ANNIVERSARY

DENVER, COLO, OCTOBER 1, 2003Z-Axis, the nationally acclaimed trial presentation technology and visual communications firm, has chosen the occasion of its 20th anniversary to reflect on the industry it helped create two decades ago. Z-Axis pioneered computer generated demonstrative evidence for litigation and trial presentation technology for some of the biggest, most high-profile cases in U.S. history. It is one of the founding firms in what has grown to be a $150 million industry. The launching point for Z-Axis was in the 1980's when it created proprietary interactive animation for courtroom presentations during the Delta 191 crash trial. During its first 20 years, Z-Axis built a reputation as the industry's consummate leaders and professionals, providing sophisticated, seamless and transparent technical communications in the courtroom.

"When Steve Cohen and Alan Treibitz focused on the concept of a company solely dedicated to providing lawyers with computer animation and professional presentations for the courtroom, it was a truly novel idea. At that time, computers were not even an integrated part of a lawyer's office, much less a key tool in their litigation plan," reflected Stephanie Kelso, President of Z-Axis. "Our founders saw the incredible potential of how computer-generated graphics and animation could assist attorneys in better presenting and winning cases. Z-Axis' innovations have continued through the years to set a new standard in litigation which has genuinely developed the way cases are tried today."

"We've been privileged to provide professional communications tools to assist top lawyers in many of the most notable cases in history," shared Alan Treibitz, co-founder of Z-Axis and current CEO. "We've also enjoyed the honor of shepherding the legal industry through the evolution of courtroom communications, introducing never-before used technology in the courtroom and setting the standard of implementing professional communications tools and practices for more effective, efficient storytelling."

With a specialization in complex cases such as those involving aviation, engineering and construction, disasters and catastrophic events, it's no wonder that Z-Axis was chosen to create visual presentations and computer animated re-enactments of the events of 9-11 for an upcoming multibillion-dollar insurance dispute over the destruction to the World Trade Center. Z-Axis has produced visual presentations for high-stakes legal cases, such as the Oklahoma City bombing trials, Tobacco industry cases and the Crash of Delta Flight 191. When faced with a challenge to communicate a difficult situation, procedure or event, the Z-Axis team of professionals provides the top legal minds in the country with equally powerful visual communications solutions.

About Z-Axis:

Z-Axis integrates research, strategic planning, graphic production, and technology to create convincing, winning litigation presentations. For twenty years, Z-Axis has proven itself to be an industry pioneer and leader in courtroom technology, as well as an innovator in courtroom animation. Combining a veteran's eye for strategy with the latest technological advancements, the Z-Axis team of professionals has a reputation for creating visual communications tools that are second to none, as evidenced in the development of its patented VuPoint system. Z-Axis services and supports its national and international clients from its Denver, Chicago, New York, Washington, DC, and California offices. For more information on the Z-Axis team, its capabilities and its clients, visit the website at www.zaxis.com or call 303-713-0200.

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